‘Hey Alexa, start my car’: Ford announces plans to have 20 million vehicles equipped with Amazon’s smart assistant by 2020
Drivers of Ford vehicles will soon be able to talk to their cars, demanding anything from a nearby cheeseburger to a weather forecast.
The car firm has joined forces with Amazon to implement the technology firm’s personal assistant, Alexa, into its cars over the next three years.
The alliance comes as many of Ford’s rivals, including General Motors and Mercedes-Benz, have introduced smart assistants in their vehicles.
Ford and Amazon’s alliance was announced this week at the CES technology show in Las Vegas.
Don Butler, Ford’s executive director of connected vehicle and services, said the technology represented the ‘deepest integration of any OEM (carmaker) inside a vehicle with Alexa.’