Mainstream media corporations opening labs to study how TV programming can manipulate human thinking
America’s legacy media companies – which have been hemorrhaging viewers and readers for years, not to mention revenue – have decided that, since they can’t compete with the new alternative media with a superior product or win the ideological debates, they will resort to brainwashing the public into loyal compliance.
As reported by Reuters, TV networks are employing technology that essentially reads viewers’ minds, in order to understand what programs and commercials they like to watch.
As Reuters further noted:
Comcast Corp’s NBCUniversal and Viacom Inc are each opening labs where they will study TV viewers in mock living rooms filled with infrared cameras tracking their biometrics – such things as eye movements and facial reactions made while hooked up to skin sensors and heart monitors.
Viacom’s lab, which is being built in New York, will include electroencephalograms (EEGs) to monitor peoples’ brain waves while watching television. And ratings firm Nielsen Holdings, which just bought neuroscience firm Innerscope Research earlier this year, is adding facial coding and biometrics to its labs, which currently conduct eye tracking and perform EEGs.