Played With That Viral Age-Guesser This Week? You Just Gave Microsoft A Bunch Of Free Photos To Use
If you use Facebook, Twitter, or basically any part of the internet at all, sometime in the last 24 hours you’ve seen Microsoft’s newest tool, the age-guesser. Everyone’s sharing it, using it, and laughing over (or feeling insulted by) the results. But the tool’s rapid spread also accidentally highlights one of the biggest challenges of the digital age: the fine print.
The tool, How-Old.net, has gone viral very fast because of how hilariously wrong it often is. The world-weary baby at the top of this post, for example, was 9 months old when the picture was taken, which isn’t too far off — but the Cheerios on her tray were neither sixteen, male, nor in fact human at all. Plug in fictional characters or politicians, and the results are jokes that basically write themselves.
Microsoft isn’t planning to make age guessing a fixture of its Office Suite anytime soon; the tool was put together quickly as a demo for the company’s Azure cloud platform and services. But buried in the fine print of the Azure terms and services, as Fast Company points out, is a clause that might give Microsoft more power than you want them to have:
[B]y posting, uploading, inputting, providing, or submitting your Submission, you are granting Microsoft, its affiliated companies, and necessary sublicensees permission to use your Submission in connection with the operation of their Internet businesses (including, without limitation, all Microsoft services), including, without limitation, the license rights to: copy, distribute, transmit, publicly display, publicly perform, reproduce, edit, translate, and reformat your Submission; to publish your name in connection with your Submission; and to sublicense such rights to any supplier of the Website Services.
In other words: Microsoft now maintains the rights to use any image you uploaded in basically any way they want. And that “public performance” bit is basically an out that prevents you from suing on copyright grounds if they do.
Are your dog, best friend, grandma, U.S. representative, worst nightmare, favorite baseball player, kid, cat, and Cheerios likely to end up being used in demos, ads, or other products? No, not really. Microsoft has gotten tens or hundreds of thousands of pictures submitted, and, frankly, they can afford better promotional images from real photographers when they need a pic or two. And given how quickly the page was thrown together, and how chancy the lightning strike of viral fame can be, it’s unlikely at best that the tech giant actually meant the service to be a giant free photo collection tool.
But the fine print should be a reminder to all of us: when it comes to data and privacy, the devil is indeed in the details.