Smashing the Cult of Celebrity and the Disempowerment Game
At the dark heart of corporate consumer culture lie the social programs that mass-produce conformity, obedience, acquiescence and consent for the matrix.
The cult of celebrity is the royal monarch of these schemes, the ace in the hole for mass mind control and the disempowerment of the individual. This is the anointed paradigm of idol worship and idol sacrifice, a vampire’s feast on our individual and collective dreams. Who do you love? Who do you hate? Who do want to be like?
Combine this paradigm with the technology of social media, and the individual is flung into oblivion, never fully understanding the importance and value of their own life, instead always comparing themselves to phony ideals and well-designed, well-funded marketing campaigns.
‘The camera has created a culture of celebrity; the computer is creating a culture of connectivity. As the two technologies converge – broadband tipping the Web from text to image; social-networking sites spreading the mesh of interconnection ever wider – the two cultures betray a common impulse. Celebrity and connectivity are both ways of becoming known. This is what the contemporary self wants. It wants to be recognized, wants to be connected: It wants to be visible. If not to the millions, on Survivor or Oprah, then hundreds, on Twitter or Facebook. This is the quality that validates us, this is how we become real to ourselves – by being seen by others. The great contemporary terror is anonymity.’ ~William Deresiewicz
Marketeers and propagandists are skilled at leveraging human psychology to exploit human nature. They utilize the study of the psyche to gain inroads into your behavior, and they employ this science as a tool for stoking insecurities and triggering urges.
They may be selling an idea, a lifestyle, a product, or a war, but, the pitch is the same: a false idol rises from the wastelands of the American dream, and is presented to the hordes as a well-packaged product. The celebrity’s life is a projection of a niche fantasy, and a following is built up around this fantasy, and the cult followers are steered toward whatever point of purchase.